Bold text saying 'SUGAR HOUSE' with smaller text below saying 'Design & Architecture'.

Monday Swimwear Soho Flagship

With its New York debut, Monday Swimwear introduces a flagship that feels like a hidden retreat. Set within a historic cast iron building in Soho, the design honors the existing architecture while layering in warmth and softness aligned with the brand’s ethos.

Developed with founders Natasha Oakley and Devin Brugman, the project builds on the existing loft, revealing and restoring original details like soaring ceilings and a rear skylight, now anchoring the fitting room lounge. A tonal palette of natural materials including white oak, limestone, and plaster, paired with warm lighting and curved forms, creates a calm, intimate environment. This marks Sugarhouse’s second collaboration with Monday Swimwear and a considered step in the brand’s New York presence.

Services Provided: Executive Architectural Services, Architecture & Interior Design, Procurement

The image shows the exterior of a building with classical architectural design, featuring large white columns with ornate capitals. There is a hanging sign that says 'MONDAY'. A white bicycle with a basket full of white flowers leans against the building's steps, and a bicycle lock is visible on the ground nearby.
A display shelf with various decorative items such as vases, handbags, books, and hats in a boutique or showroom setting.
Interior of a boutique store with clothing racks on the left, shelves with decorative items on the right, and a central wooden table displaying a large ancient-style ceramic urn, magazines, and jewelry.
Interior of a room with beige walls and columns, decorative hanging lamps, a textured tile floor, and a mirror reflecting part of the room.
Interior of a modern living space with beige walls, hanging felt light fixtures, a brown sofa, a patterned rug, and minimalistic decor.
A retail display area with a wooden table showing various fashion and home accessories, including a large hat, jewelry, vases, and clothing on a rack. A branch with flowers decorates the background, and a ceiling light fixture is visible.
A retail store display of various swimsuits hanging on a curved black metal rack, with a wooden table holding a bowl and other items nearby.
Open shelving unit with decorative ceramic vases, hats, woven bags, and books, against a beige tiled wall with a mirror in the center.
Interior with a beige armchair, a ceramic floor vase with white flowers, a mirror, pendant lights with fringed shades, and arched doorways leading to other rooms.
Interior view of a cozy, modern lounge area with a brown sectional sofa, small black tables, and decorative plants. The space features a ceiling with large glass panels, a trendy woven light fixture, and a wall with arched niches displaying clothing and accessories. The floor has a mosaic-style pattern, and windows with white curtains let in natural light.
A beige tiled shelving unit with decorative items like vases, books, and handbags. A small table with a fashion magazine is in front of the shelving unit. To the left, part of a mirror and a hanging jewelry display are visible.
Clothing items such as dresses and swimsuits hanging on a curved metal rack in a boutique or store, with a wooden table displaying woven baskets and other decorative items in the foreground.
Display of clothing and accessories, including various bras and a dress on a hanging rod, with sunglasses on a wooden table below.
Interior of a boutique store displaying swimsuits hanging on black metal racks, with a large mirror on the right and a wooden table with decorative items and jewelry, beige walls, and wooden flooring.
Display of bikinis and swimsuits hanging on a curved clothing rack in a store with cream-colored walls, a doorway with curtains, a large plant in a vase, and a pair of sandals on a small platform.
Interior of a boutique store with display shelves, clothing racks, decorative items, and pendant lights with a decorative ceiling.
Storefront with large windows displaying mannequins dressed in clothing, flanked by white columns, with trees on either side and a bicycle parked in front.