Cult Gaia SoHo Flagship

The fashion retailer’s SoHo flagship was uniquely designed, shaped and proportioned to complement the distinct cast-iron architecture of the area, and infused with influences of Greco-Roman colonnades and temple architecture. True to the brand’s ethos, nothing in the space is standard.

Services Provided: Executive Architectural Services, Architecture & Interior Design, Construction Administration

City street scene during sunset with storefronts, street signs, a pedestrian crossing signal, cars on the road, and a banner that reads 'cult gaia' hanging from a pole.
Interior view of a stylish boutique with curved ceiling, star-like lights, large windows, a clothing rack, a mirror, a potted plant, and modern seating.
Interior of a boutique clothing store with curved white walls, warm lighting, orange plush seating, and shelves displaying jewelry, accessories, and clothing.
Inside a boutique store displaying shoes, handbags, and accessories on shelves, with pink and green dresses hanging on racks, and a large orange plush sofa in the foreground.
Interior of a boutique shop with a spacious, curved ceiling dotted with small lights, large windows letting in natural light, and modern furniture including orange and beige plush seating. Shelves with shoes and clothes are along the walls, and potted trees add greenery.
Colorful dresses hanging on a rack in a boutique with a large window and soft lighting.
Upscale boutique clothing store with pastel-colored dresses and apparel on display, featuring a curved ceiling with recessed lighting and elegant archways.
Minimalist reception desk with beige textured surface in front of beige curtains, ceiling with small recessed lights, tan stone floor, and white clothes hanging on a gold rack.
A boutique store with a cozy seating area, orange plush couches, and stone stools. Displays of vibrant red and pink clothing on racks and a large mirror with a wooden frame. Natural light from large windows, minimalist decor, and a potted bare-branched tree add to the elegant ambiance.
Interior view of a room with tall windows, a curved ceiling, and a hanging rack with green and beige clothing. There are large rocks at the bottom and a light-colored textured wall.
A boutique clothing store with an arched entrance framed by beige curtains, leading to fitting rooms. On either side of the entrance, there are racks of colorful clothing, including green, pink, black, and other garments. The interior features warm, soft lighting, with a wooden floor and a decorative wooden shelf with plants and mirrors.
Display of shoes, handbags, and accessories arranged on shelves in a boutique, with pink dresses and colorful clothing hanging on a rack nearby, and orange textured seating in the foreground.
Gold-colored door handles on a white door, viewed from outside looking in, with buildings and a city street in the background.
Interior of a modern room with wooden lounge chairs, a tall potted plant, and a large window with view of outdoor buildings. Decor includes a decorative wall hanging and a large mirror.
Clothing boutique interior with orange plush seating, clothing racks with orange, white, pink, and black garments, potted plants, and neutral-toned walls with soft lighting.