The reimagining of fashion retailer Alice + Olivia’s Madison Avenue flagship translates founder Stacey Bendet’s fearless creative vision into a fully immersive experience. Blending surrealist fantasy with impeccable craftsmanship, the boutique balances playful provocation with timeless elegance, from its striking cherry-red façade to the dramatically layered interiors. Sculptural details, hand-gilded finishes, and a dynamic mix of color, texture, and pattern create a sense of theatricality that unfolds throughout the space. Every element - from artisan furnishings to intimate fitting rooms - was conceived to celebrate individuality and bring the bold, imaginative world of Alice + Olivia vividly to life.

Services Provided: Executive Architectural Services, Architecture & Interior Design, Construction Administration