Bold text saying 'SUGAR HOUSE' with smaller text below saying 'Design & Architecture'.

The reimagining of fashion retailer Alice + Olivia’s Madison Avenue flagship translates founder Stacey Bendet’s fearless creative vision into a fully immersive experience. Blending surrealist fantasy with impeccable craftsmanship, the boutique balances playful provocation with timeless elegance, from its striking cherry-red façade to the dramatically layered interiors. Sculptural details, hand-gilded finishes, and a dynamic mix of color, texture, and pattern create a sense of theatricality that unfolds throughout the space. Every element - from artisan furnishings to intimate fitting rooms - was conceived to celebrate individuality and bring the bold, imaginative world of Alice + Olivia vividly to life.

Services Provided: Executive Architectural Services, Architecture & Interior Design, Construction Administration

Alice + Olivia Madison Ave Flagship

Storefront with red framed glass doors and windows, featuring clothing displays and a view of the interior with hanging lights and furniture, outside a building with a white wall decorated with small black squares, and gold signage reading 'Alice + Olivia by Stacey Bendet.'
Fashion boutique interior with floral dresses on mannequins, colorful clothing racks, a large ornate table with accessories, decorative lampshades, and a vibrant checkered floor.
Interior view of a room with colorful walls, patterned wallpaper, and black and white checkered and red tiled flooring. Ornate blue curtains with gold tassels frame an open doorway leading to another room with a green curtain and vintage-style furniture.
Interior of a boutique with colorful walls, black and white checkered floor, clothing racks with dresses, and a vintage-style seating area with animal print rugs and gold-accented furniture.
Decorative hallway with patterned wallpaper, red trim, a gold mirror, and a chandelier, with a checkered black, white, and red floor, and curtains at the end.
Interior of a fitting room with patterned wallpaper, red trim, and a striped black, white, and red checkered floor. Multiple fitting stalls with red curtains and gold decorative trim visible.
An interior space with patterned wallpaper, red trim, and curtains covering doorways leading to rooms with different colored walls. The floor has a black, red, and white checkered pattern, and there are two chandeliers hanging from the white ceiling.
Interior room with a gold ornate table, a multicolored floral lamp shade hanging from the ceiling, a built-in decorative shelf with plates and vases, a white mannequin dressed in a floral dress, a large mirror with a woven frame, and bold red trim on pastel blue walls, black and white checkered floor with red accents.
Interior of a clothing store with colorful decor, featuring a floral embroidered dress on a mannequin, a gold clothing rack with black and sparkly dresses, a mirror, and a blue seating area.
The exterior of a clothing store named "Alice + Olivia" with large display windows showing mannequins dressed in floral clothing. The store has a red door frame and a white patterned facade with small black squares.
A vintage-style bathroom with ornate wallpaper, a red wooden framed mirror, and a marble sink with gold fixtures. The room has a black-and-white checkered floor with red accents.
Front view of clothing boutique with large display windows and red framing, showcasing mannequins dressed in floral dresses, located on a city street with a sidewalk, small tree, and a brick building in the background.